GENERATE MORE QUALIFIED TOURS & MOVE-IN OPPORTUNITIES FOR YOUR SENIOR LIVING COMMUNITY

We help senior living communities generate high-intent inquiries from families actively searching for assisted living, memory care, and independent living solutions.

15 Years In Business $30m+ In Ad Spend Specialized In High-LTV Customer Acquisition

WHY MANY SENIOR LIVING MARKETING CAMPAIGNS

FAIL TO PRODUCE QUALIFIED TOURS & MOVE-INS

  • “Inquiries” that never answer the phone
  • Families researching options but not ready to tour
  • Agencies that don’t understand admissions life cycles
  • Over-reliance on referrals + hospital networks
  • No visibility into cost per move-in or cost per tour
  • Website traffic with no conversion strategy

The issue usually isn’t lack of demand. It’s the absence of a reliable digital admissions growth system designed to attract, convert and nurture prospective families.

Families Searching for Care

Are Often Overwhelmed

Choosing a senior living community is rarely a simple decision. Families are often navigating:

  • Stress
  • Time pressure
  • Emotional uncertainty
  • Medical concerns
  • Financial considerations
  • Guilt and fear about making the wrong decision

Your digital presence should help families feel informed, reassured, and confident enough to take the next step. That’s why our marketing approach focuses not only on generating inquiries, but also on building trust throughout the decision-making process.

A Digital Admissions Growth System

Built for Senior Living Communities

Our proven 4-step framework is designed to help create a more predictable and measurable flow of qualified inquiries.

WHY SENIOR LIVING OPERATORS

CHOOSE SINOVA SOLUTIONS

  • We focus on tours and move-ins, not vanity metrics
  • We understand the longer senior living decision cycle
  • We prioritize lead quality over lead volume
  • You retain ownership of your website, advertising accounts, and marketing assets
  • We build measurable and trackable marketing systems

What Happens Next?

WHAT OUR CLIENTS SAY

With respect to digital marketing companies there are plenty…and most talk a good game! But, when we elected to work with Tom at Sinova Solutions it was because we actually believed what he was saying. He has a delivery that comes from a genuine place that is not canned or contrived and just comes from a fact based perspective. Tom has enabled our team and coached them to move forward with confidence to continue to build our brand and strengthen relationships. His efforts have yielded great results and has already increased calls, leads and sales for our business! We anxiously await the next steps in our implementation plan with Sinova as we continue to work with Tom!

DAVE BLYTHE, CDO - Customer Engagement Services

We’ve been with Sinova Solutions since their beginning. They’ve done an amazing job of helping us generate leads for our real estate clubs using pay per click marketing. I’m happy to have them on our team

PHILL GROVE, Love American Homes

Sinova Solutions has been our amazing partner since we opened our practice in 2015. Even to this day, they have put forth the same tremendous effort as they did on day one. In the ever-evolving landscape of online search, they continue to adjust, learn, and implement new strategies to help us stay ahead of our competition. Tom has always made himself available, even on off hours and weekends, to tend to our needs and address promptly. Sinova is recommended with the highest regard, and we plan on being partners for many years to come.

DR. PAUL LANFRANCHI, The Lanfranchi Center

Tom and his team at Sinova have done a great job for us at RGV College. They have helped us increase our leads significantly through their marketing strategies. Our digital marketing strategy has developed into a lead machine for our team and increased our student enrollment. If you’re a business looking to increase your lead flow then I recommend Sinova to help do the heavy lifting for you. Whether its Google or Facebook, Tom, and his team will find a way to get you great quality leads to keep your business running smoothly.

BOBBY VILLARREAL, RGV College

We at Cornerstone Orthopedic Institute are ecstatic to have found Tom and his brilliant team at Sinova Solutions. In speaking with them, we developed a marketing plan that was best suitable and affective for our company. They have assisted us tremendously in increasing our leads from Google and Facebook. Despite the pandemic, we have seen a substantial and consistent increase in our overall patient volume. If we had any questions or changes to our content, Tom and the Sinova Solutions team was quick to handle it in a timely manner. Great Communication! They also, provided me with a monthly report of all our generating leads, which helps measure our conversions and ROI. The new and affective way of marketing is definitely Digital marketing with Sinova Solutions! You’ll be happy you did!

LISANNE MCALPINE, Cornerstone Orthopedic Institute

I couldn’t be happier with Sinova Solutions. They literally took my weakness and made it into my strength! My recruiting went from desperation to a waiting list of clientele waiting to do business with us. Their innovative and targeted marketing has transformed my recruiting and increased my revenue by 20%. I highly recommend their services!

JIMMY ALEMAN, Aleman Trucking

We’ve worked with multiple agencies in the past, but working with Sinova has been a game-changer in terms of both results and customer service. Unlike other agencies, Sinova truly understood our business and knew how to drive more leads through Facebook and Google ads. They tailored our ads to fit our specific needs, and if the campaign didn’t work as expected, they’d fine-tune it until it did- or switch strategies as needed.

Whether it was getting our phones ringing or driving interested prospects to our website, Sinova delivered where others couldn’t. Whether you’re starting small or looking to scale up to a larger lead flow, Sinova can make a real difference.

MICHAEL O., Vocational School in Texas

Working with Tom on Facebook Ads for the law firm where I was a Marketing Director was an exceptional experience. Tom was incredibly professional, time-efficient, and brought in a steady stream of leads on a daily basis. His expertise and dedication made a real impact, and I’m grateful for the opportunity to have partnered with him and learned from his approach. I highly recommend his services to anyone looking for reliable and effective Facebook Ad support.

ABIGAIL, Law Firm in Texas

OUR CERTIFICATIONS & MEMBERSHIPS

FAQ

Most campaigns begin generating initial inquiries within the first few weeks after launch. While leads appear quickly, many families take several weeks to research, evaluate options, involve family members and schedule tours. Therefore, creating a consistent, high-quality lead flow and optimizing campaign performance typically takes up to 90 days (source: Google Leads Time).

The first phase focuses on:

  1. Gathering data
  2. Identifying the best-performing audiences and messaging
  3. Optimizing conversion rates
  4. Improving lead quality over time

Senior living marketing involves emotionally driven decisions and longer consideration cycles, so ongoing optimization is critical for long-term success.

Cost per inquiry can vary significantly based on:

  1. Market competitiveness
  2. Population / audience size
  3. Services offered
  4. Website conversion rates
  5. Brand awareness
  6. Advertising budget

In most markets, senior living inquiries generated through Google and Meta advertising can range anywhere from approximately $150 to $600 per qualified inquiry (industry benchmark is $431 per lead – source: Creating Results) depending on targeting and competition.

However, the more important metric is not simply cost per lead, it is cost per qualified tour and cost per move-in.

Our focus is on generating higher-quality inquiries that have a stronger likelihood of converting into tours and admissions opportunities.

Not necessarily. In some cases, existing websites can perform well with minor improvements. However, many senior living websites are not optimized specifically for lead conversion. Dedicated landing pages also allow for cleaner attribution and more accurate campaign ROI tracking.

Instead of changing the website, we recommend:

  1. Dedicated landing pages
  2. Faster mobile experiences
  3. Improved calls-to-action
  4. Simplified inquiry forms
  5. Better tour scheduling workflows
  6. Family-focused messaging
  7. Enhanced trust-building content

Our goal is to improve conversion rates without creating unnecessary complexity. Using a landing page for specific campaigns is important for maximizing conversion opportunities and tracking ROI (source: leadpages)

Lead quality starts with strategy. Many agencies focus only on generating lead volume at the lowest possible cost. Our approach focuses on attracting families who are actively searching for solutions and are more likely to schedule tours or move forward in the admissions process.

We improve lead quality through:

  1. Intent-based Google keyword targeting
  2. Audience targeting on Meta platforms
  3. Geographic filtering
  4. Landing page optimization
  5. Strategic messaging
  6. Retargeting campaigns
  7. Conversion tracking and ongoing optimization

We also work closely with clients to understand what defines a “qualified” inquiry so campaigns can be refined over time.