If you are looking to use Digital Marketing to generate leads for your business, then it’s important that you understand the Lead Generation Equation:
Traffic / Conversion = Cost Per Lead
To simplify, if you’re getting $1 clicks (Traffic) to your website and converting 10% (1 out of 10 visitors), then your cost to generate a lead is ($1 / 10%) $10.
It’s tempting for most first time marketers to focus on Traffic, as in finding ways to get more people to their site at a cheaper cost.
But it’s equally important to focus on getting that traffic to perform the desired call to action on your site (opt in, book appointment, phone call, etc…)
Our Landing Page Service
At Sinova Solutions, we understand what it takes to help your traffic convert.
One of the best ways to improve your conversion is to create a specific Landing Page for your paid traffic. What does this mean?
A website can be good for people to browse and look at. After all, the purpose of the website is to inform.
However, when paying for traffic, it may be better to send people to a Landing Page specifically designed to get people to take the desired call to action. It also allows us to best distinguish leads from your organic traffic versus paid traffic so you can determine a true return on your ad spend.
Sinova Solutions performs the following Landing Page services:
- Creates & Designs using a 3rd party landing page service (LeadPages, Clickfunnels, etc…)
- Integrate it with your current CRM System
- Apply all tracking pixels
- Optimize for page load speed
- Mobile friendly
- Graphics, colors, design, and more
Whether you need your existing Landing Page optimized or need to have one created from scratch, we can help!