The Facebook Fan Page-pocalypse is finally upon us! Fanageddon is here! The news feed is sorted and customized based on a ranking system.
Facebook recently announced they want you to see more stuff from people. As a result, you will see fewer posts from pages.
Is this the end of Facebook Fan Pages as we know it? If so, what should small businesses do?
First off, marketing on Facebook is not dead. More than 89% of users access Facebook on their mobile devices and they check Facebook 14 times a day.
But the old ways of self-promotion of your business on Fans and hoping to get people to your webiste, get optins, or get purchases are probably over.
This phenomenon is not all that surprising. Facebook is a publicly traded company that wants to generate revenue and profits from it’s advertising. Also, it’s stock value is based on the number of people with active Facebook accounts. Active users of Facebook don’t really like seeing self-promotional ads from Pages; rather, users would rather see posts from friends and family. Therefore, the perfect storm is to reduce the reach of Fan Pages… unless the Fan Page pays to get their message out.
The days of promoting specials, offers, and just how awesome your business is on your Fan Page and hoping to get this out to the masses is over. Your new goal for posting is to get replies and engagement, which basically means that you can’t promote yourself at all.
What You Can Do To Reach Your Customers
There are some alternative ways to reach your customers:
The days of using the Facebook Fan Page to try to self-promote or drive traffic to your blog / website are done. However, it doesn’t mean that Facebook is no longer an effective marketing tool. If you want to reach the masses without paying for it, then Facebook Live Video is probably your best bet. You can still connect with your Fans & customers with Facebook Messenger. And Groups is a great way to engage. Finally, if looking to obtain new customers, your best bet is to invest in Facebook Ads (or hire a professional agency to do this for you)!