Ad triggers is the part of the process where you get people to ‘raise their hands’ to show interest in what you have. The easiest and most effective way of doing this is by creating a video, using the ‘video views’ objective in Facebook, gauging how long they watch the video, and moving them down the Facebook Funnel based on their action.
For example, with my company, I created a slide show video that’s almost 90 seconds long. I like to use slide show videos that show text because only 85% of people will listen to a video. However, there are many other ways of creating a video that will work as well.
Then, through Facebook, I can track the number of people who watch the following amount of my video:
- 3 second
- 10 seconds
- 25% view
- 50% view
- 75% view
- 95% view
- 100% view
Remember earlier when we discussed how awesome it would be to be able to sort those who are even slightly interested in your product and service from those who aren’t interested or already have it? This ad trigger process is designed to sort.
Do you think if someone watches 50% or more of a 90 second video that they may have interest in learning more?
Through Facebook, you can actually create custom audiences based on how long they’ve watched a video and you can use a series of these customeaudiences to create a Facebook Sales Funnel!