Why Sinova Solutions is giving away 1 pro bono website build for an Arizona Nonprofit.

Society often pressures entrepreneurs and business leaders to seek profit as our highest goal. Quality products, employee satisfaction and customer service are important, yes. But growing revenue is most celebrated.

That’s why I was so surprised at the experience when my company had its best financial year ever.

I worked more than a decade to grow my digital marketing and web design business to reach this profitability milestone. It was the kind of success I believed would bring deep satisfaction.

But when the moment came, I felt … well, nothing.

That emptiness forced me to ask bigger questions:

What am I really working for? Is chasing revenue the only measure of success? And most importantly, how can I use my business to make a meaningful difference in the place I call home?

Launching my personal initiative: a Year of Service

Last year, I set a personal goal: donate $10,000 and volunteer 100 hours with nonprofits that serve fellow Arizonans who lack the financial security I’ve been blessed with.

At the time, it felt like a stretch. But almost immediately, the journey began to transform me.

An organization I found early on was the Homeless ID Project, which assists people experiencing homelessness in obtaining identification documents they need to access housing, jobs, and benefits.

On that first volunteer shift, I met Robin, a domestic violence survivor whose birth certificate I was delivering. Learning her personal story changed me. It opened my eyes to the reality that something as simple as a piece of paper can stand between safety, fear and harm.

I also began serving with the Social Spin Foundation, a laundromat-based nonprofit that connects people from all walks of life with clean clothing, addiction recovery services, healthcare and other life-saving resources.

One client I worked with named Colin was able to replace his fraying pants with a new pair of jeans, ready for a construction job interview and brimming with confidence. Another, David, received a donated bike that cut 30 minutes off his work commute.

These small items became tools of hope and stability — reminders that opportunity often begins with the basics.

Organizations like these, and the people they serve, taught me what building community and resilience really looks like.

The Business-to-Community Connection

As I spent more time in the nonprofit world, I realized there was another way I could help: by donating professional expertise.

My company, Sinova Solutions, specializes in building websites that generate leads, drive revenue, and simplify user experience. Yet in conversations with nonprofit leaders, I kept hearing the same frustration: outdated websites that are costly, difficult to manage, and fail to serve their mission.

An idea was given to me late one night, while getting ready to sleep in a parking lot…

I was participating in the Homeless ID Project’s “Sleep Out,” which brings together community members to spend one night without shelter to raise awareness of the urgent need for real solutions to homelessness. The heat and thirst we experienced outdoors was astounding.

During conversations at the event with leaders from multiple nonprofits, I learned that some organizations were paying $10,000 or more for basic websites that didn’t even work properly. This didn’t sit right with me.

Websites are more than just a landing page for charities. They’re the backbone of fundraising, storytelling, and volunteer recruitment — in essence, they can make or break a nonprofit’s success.

Helping the Helpers

I began brainstorming with leaders in the nonprofit sector how to use my company’s skills to empower local organizations.

This year, in addition to pledging $10,000 in donations and upping my volunteering to 200 hours, I’m putting a new idea into action.

Sinova Solutions is looking to give one Arizona nonprofit a custom website design (worth $4,000) completely free.

The pro bono site will feature six pages that are mobile-friendly and SEO-optimized. Accessibility enhancements, donated by Equal Agency, will ensure usability for people of all abilities.

A quick, 5-minute application is all a nonprofit must complete by Oct. 17 at https://sinovasolutions.com/nonprofit to be considered. Applicants must have a website that needs updating and generate less than $3 million in annual revenue. The recipient will be announced Nov. 3.

Donating a web design is one way my company and I want to thank community organizations for the hard work they do and to equip them to keep changing lives.

But it won’t be all. I plan to continue merging my professional journey with my passion for service, because I’ve learned real fulfillment doesn’t come from hitting a financial goal.

It comes from showing up, giving back, and discovering that the skills we use each day in business can also positively impact lives.